Chapter 51: Top-tier Marketing

The staff at Lu Nanting's studio had pulled several consecutive all-nighters. After finally getting a single relaxing night, they thought they could leave work early on Monday, only to find that shortly after breakfast, their boss had once again, once again, once again stirred up trouble.

He used to be such a low-maintenance person! Ever since he got married, he hasn't had a moment of peace.

There was nothing to be done but sigh and continue the battle.

At least he was just playing games and wasn't doing anything truly nefarious.

Thinking about it this way, why did it actually feel a little bit happy?

Perhaps "beasts of burden" don't know how to self-gaslight, so their lives are just harder.

For the past few days, everyone had been sleeping at the studio, eating, drinking, and living there without going home. Aside from the annoyance of queuing for showers, there was no commute, and they were frequently being fed treats by the boss, so everyone's state of mind was actually quite good.

As the momentum picked up, the voices smearing Lu Nanting gradually faded away.

【To be honest, if my husband were brothers with someone like Lu Nanting, I would be one hundred percent at ease!】

【I only found out a few days ago that my husband and his buddies all have people on the side. When they hang out, they bring their "little sisters-in-law" together. Heh, if my husband had a friend like that, we wouldn't have played the fool for so many years; he probably would have flipped the table at the very first gathering.】

【These days, crooked trends are everywhere. Since when did having upright values become something people get yelled at for?】

【If Guo Zerui were a person who took relationships seriously, his friends wouldn't have made him lose face like that, right?】

【Exactly. Count them up—this guy changes girlfriends more often than I change clothes. If you want to blame someone, blame him for not being serious; how can you blame Lu Nanting?】

【He was just calling out his own friend for not being serious about relationships. He wasn't insulting or looking down on anyone, was he? Honestly, they probably don't even know who you are. Rushing to claim him and demanding an apology is just hilarious!】

【By the way, Brother is actually very polite in private. True cultivation is really in his bones!】

【In this day and age, being able to support yourself and live a good life through your own abilities isn't something to be criticized. It's understandable to chase clout to make money, but if you're going to sell products, just sell them properly. Don't drag all this nonsense into it! It almost made me sick!】

【Our Brother's "traffic code" has been cracked, haha~】

【Wait, am I the only one who thinks he's actually quite cute in private? Misplacing his skills and getting lost on the other side of the river—it killed me, haha. I didn't feel anything for him before, but now I've become a fan without even realizing it.】

【Who knows who that person attacking him is? I just want to say, if you're going to criticize, criticize more! I'm literally dying of laughter!】

【Does anyone know a brain doctor who can cure "love brain"? Please, tell me! Who understands the feeling of always being soft-hearted toward scumbags? *Sob sob*.】

【Bro, I play Honor of Kings, let me carry you! Your skill level is embarrassing our little Dragonfly fans! Add me, add me, add me! /Dog face】

【Actually, it's quite touching. At least Brother puts us after his wife; even his bros' girlfriends get pushed to the back. I'm so moved! Am I being too humble...】

【He just doesn't like to talk about his love for his fans; he's always been very protective of them, okay? Last time I went to Guangzhou for a concert, the hotels were full and we had to sleep on the streets. Brother passed by, saw us sitting on the roadside with our cheering signs, and found us a place to stay.】

【I didn't expect such a cool guy to be so humorous in private, haha. Character traits and all! Is my sense of humor just too low?】

【I can't imagine how happy his wife must be every day.】

【Damn that Grand Canyon! Can't you even catch the traffic when it comes? Come and invite my Bro to be your spokesperson!】

...

The internet was incredibly lively, and the official game social media account actually came to reply to the netizens' comments

【The invitation has been sent, seriously! Chinese people don't lie to Chinese people!】

Not only did they reply, but they also posted the contents of the invitation.

As a game with extremely high national recognition that was deeply loved by young people, they certainly understood what the youth liked.

The cooperation invitation was very formal; except for the redacted endorsement fee, everything was clear.

Upon seeing that there was only one requirement in the invitation—requesting Lu Nanting's wife to cosplay as Cai Wenji and film a promotional video with him—netizens immediately lost it when they compared it to the recorded chat logs!

【I'm actually going to die laughing! How does your company have so many talents?】

【Please, stop taking all the bamboo shoots, or the national treasure will starve!】

...

In the era of traffic, traffic equals money.

For the sake of profit, everyone was scrambling to engage in marketing.

Just as the hype from the game endorsement was passing, at 2:00 PM, the person who had made the "guichu" (remix/meme) video of Lu Nanting's game audio suddenly posted a message on social media

【Trembling as I come here to say something: Brother's studio contacted me this morning. They want to buy the music copyright for the last video, saying they want to use it for the concert later. In all my years of living, this is the first time I've seen a million, and it's after tax. Sorry, friends, that video has to be taken down because the contract has been signed. *Sob sob*, I'm going to look at houses this afternoon! Tears streaming down my face!! What kind of worldly wealth is this!! I swear I'll never blacken him again! He is my biological father!】

As soon as the news broke, the entire internet exploded!

A million after tax!

And it was just for a catchy meme video!

How many people can't save that much money in a lifetime!

【Are they really going to play this at the concert? Oh my god!! The concert is right at my doorstep; I'm already sad I didn't get tickets, and now you're telling me there's a new gimmick that'll make me bang my head against the ground in regret! I'll regret this for the rest of my life!】

【My house is right next to the Olympic Sports Center; I can hear the sound from my balcony, hahahaha. Does anyone want to come watch together?】

【All Dragonflies are one family. Seeking the best viewing spot, please!】

【Tell me, will there be this for every show in the future? There are several shows next month, and they're already sold out. Are you guys even human? Can't you leave one ticket for your cute little fan?】

【I got excited earlier and refunded my concert ticket, only for it to be bought by someone else in the blink of an eye. *Sob sob*, I want to cry again! *Sob sob*!】

【It's my fault, my fault. I shouldn't have been temperamental, *sob sob*!】

...

It had to be said that Fan Tiantian's ability was completely worthy of her annual salary.

With just a little over a million, she easily resolved the new round of crisis while simultaneously causing the previous ticket refund controversy to vanish without a trace.

Even the fan count that had previously dropped had not only recovered due to the trending topics over the past few days but had actually grown by several million more than before.

Fan activity surged, and fan loyalty increased.

It had to be said that because he had a good team, he had turned a misfortune into a blessing this time.

With messy hair, a coffee in one hand and a chicken wrap in the other, Fan Tiantian paced around the office with dark circles under her eyes.

As she paced, she sighed.

If the boss agreed to an official announcement, she was confident she could use this momentum to push the boss's followers past the hundred-million mark!

Unfortunately, the boss adamantly refused.

If she rashly went to find the boss's wife, she feared she might be strangled by the boss.

Forget it, forget it.

She would take it one step at a time!

Lu Nanting let out a long sigh and silently uninstalled the game app, lying on his back on the bed, quietly digesting everything.

He had previously worried that there would be too many empty seats at the concert, making it look bad. Now, he only needed to step onto the stage to the beat of this meme music, and for a long time, he wouldn't have to worry about attendance rates.

However, doing this required some mental preparation.

For a professional singer, this kind of soul-piercing, brainwashing meme music was simply terrifying!

But if the audience liked it, it was a good thing.

In just half a day, the play count had exceeded thirty million, which was enough to prove how massive the audience was.

There were only a few days left until the concert; he had to urge the team to "dress up" this crudely made "song" in the shortest amount of time.

Without changing the melody, they would try to re-produce it as much as possible to create a high-definition version suitable for a concert environment.

This was no easy task.

Especially since he couldn't travel freely.

Meanwhile, the people from Gu Lanxi's studio were packing up and preparing to depart. Seeing her walk out of the office with a dark expression, they were all bewildered.

Because there wasn't a hint of joy on the boss's face, everyone was exceptionally cautious during the afternoon work.

The people from Su Cha were even more cautious to the extreme, fearing that any slip-up in the transaction would make them the scapegoats for the entire company.

Little did they know, Gu Lanxi's mind was entirely occupied with how to make money from influencers.

There were already several mature and stably operating agencies in the industry; it seemed that entering the MCN business now might be a bit late...

Gu Lanxi rubbed her chin, looking a bit distracted.

Most people envy how much influencers make and only want to become influencers.

Sister Xi was different; she wanted to raise a group of influencers.

A woman focused on making money, when she wasn't thinking about her husband, her head was full of business strategies.

In that sense, she was actually quite a simple girl.

(End of Chapter)